We don’t live in the shoulds, we do what is right and true to us. Bold - Powerful, unexpected, non-conforming.We’re never afraid to admit that we don’t know everything, but together we can figure it out. Honest - Inclusive, empathetic, approachable.Figma loves nerding out on certain topics and is proud of it. They always want to be learning more and considering the things that might not be obvious. This is your friend with the far-out ideas. Curious - Clever, playful, imaginative.Over the course of weeks, we put together a list of four guidepost personality words, but we included a few detail descriptors to clarify what we mean when we say that Figma is bold, for example. If Figma were a person, how does it walk and talk, and breathe and live? It might wear different clothes every day, but it still has a distinct style. In this process, it helped to think of Figma the brand as a living entity to better bring it to life in our minds. Establishing Figma’s personalityīefore we designed anything, we started with a lot of research to nail down our strategy. They’ve always been a part of Figma’s brand, but with the refresh, we found new places they could live and new ways they could be used that still made sense. We’re taking those original ideas and hitting different angles and points and dialing up certain things. It’ll look and feel like it’s still orbiting the same sun because we took inspiration from what already existed and gave it new wings. If a designer is working on a visual for the blog, what rules should the image follow? We took the limited brand guide that existed and added new pages and chapters.įor that reason, what you see in the refresh won’t feel like it’s out of left field. We needed an expansive brand language that would match how much the company has grown. The foundational brand language already had strong pillars conceptually and value-wise, but when they were established, Figma was a new and smaller company. We didn’t need to start from scratch, we just needed to give Figma a longer runway than it currently had. Of course, I was familiar with Figma, but as I started dissecting the brand language under this lens, I realized there was a lot of great work that already existed. I joined Figma about a year ago with the goal to evolve the brand. Here’s how we landed on Figma’s new look and feel. From the pushing-the-envelope brainstorms that involved our cross-functional teams, to the methodology behind the new illustrations, to the way we used Figma itself to bring our ideas to life. In fact, collaboration was the colorful thread that tied the whole process together. For us to get it right, collaboration was a major theme. Especially when you’re a company that’s rooted in design-there’s an added pressure to get it right.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |